STOP PRESS – new show announcement

BabyExpo Bounces into Surrey!

What’s On 4 – the organisers of the highly successful regional babyshow brand BabyExpo are delighted to announce the launch of a brand new show in baby-centric Surrey!

The show will take place on November 24 2013 and there are some very special show deals available for a limited amount of time for exhibitors attending the flagship Brighton event and new Surrey Show. Read on for more!

Why Surrey? Surrey has seen a 20% rise in birth rates over the past decade. With a resident population of 1.1 million it is the most densely populated county in the South East region with the largest sub-regional economy and had the highest Gross Disposable Household Income per head in 2010 of all the SE counties.

The organisers have had a Surrey event on the radar for several years but were waiting for a venue large enough to accommodate the show and to meet the needs of such an exciting event.

Event Director Suzanne Borrell says

‘We are delighted that we have now secured a fabulous venue in Surrey Sports Park. This University of Surrey owned multi million pound facility is ideally located close to Guildford town centre, the Royal Surrey County Hospital and the University and is on major bus routes with lots of parking – it offers a wonderful space to showcase our fantastic exhibitors and to welcome thousands of parents from the Region’.

The Park offers 2 inter-linked, highly spacious exhibiting areas on the ground level with easy buggy access and modern facilities and is already well-known to local parents and the wider community.

The show will follow the proven model of the previous highly successful BabyExpo events – welcoming over 100 exhibiting companies, VIP parenting experts, high profile sponsors, a packed entertainment programme and thousands of visitors as the BabyExpo brand continues to expand nationwide.

Need to know information

Show Date – November 24 2013

Venue –  Surrey Sports Park, Guildford, Surrey

Media Partners – ABC Magazine and kids4media.com

Organisers – What’s On 4 Ltd

Cost – £75 per metre to include carpet, shell scheme walls, fascia name, wi-fi and publicity – SPECIAL OFFER FOR BRIGHTON EXHIBITORS – for a limited time, exhibitors who sign up to both shows can get a massive 50% off the m2 rate for Surrey. This will mean exhibitors can get a stand at each event from as little as £112.50 PER SHOW!  Please note this offer is only open until April 17 2013 – to view the floorplan click here.

For more information call Mel on Direct Line: 0121 288 0102, mobile 07730 094670 or email mel@whatson4.co.uk

See more here –  www.babyexpobabyshow.co.uk and here – www.surreysportspark.co.uk

Relax, move and breathe for a healthier pregnancy and easier labour!

Lazy Daisy offers Pregnancy and Baby classes inspired by movement, massage and relaxation.

For mums-to-be, Daisy Birthing’s unique active birth education is designed to make confident birth 2nd nature, whilst Daisy Baby classes help you understand how to use massage and calming techniques to soothe your new baby.

You probably know that breathing, movement and relaxation all have benefits in both pregnancy and labour, but some of these may surprise you …

Relaxation

During pregnancy, being relaxed helps to keep blood pressure low, encourages the release of endorphins and enables you to physically relax your ligaments, muscles and skeleton.

Relaxation also helps to keep adrenalin levels low. This is essential during labour because adrenalin sends your body into fight or flight, which causes the diversion of blood to the organs essential for survival and therefore away from your uterus. This limits its supply of oxygen, inhibiting the uterine muscle from working effectively and making birthing much more difficult.

Adrenalin also inhibits the production of both oxytocin (your contraction hormone), which can cause labour to stall and of endorphins (your natural pain relieving hormones – 200 times the strength of morphine!).

Movement

Movement helps to strengthen key muscles in your body. This helps prepare your body to carry the growing weight of your baby as well as being physically prepared for labour.

During pregnancy movement can be used effectively to influence your baby’s position bringing them into the optimal birth position. In labour, by utilising upright positions and movements which enable your body to engage with gravity, you can encourage dilation of your cervix and help keep your contractions regular so you birth as efficiently as possible.

Breathing

Breathing oxygenates your blood, which then carries that oxygen to the structures in your body that require it to function effectively. During pregnancy that oxygen is, importantly, carried to the placenta and your baby. During labour, it is important to continue that flow of oxygen to baby, but it’s also essential to oxygenate the key birthing muscle – your uterus. When muscles are well oxygenated they work easily, tire less quickly and feel comfortable!