BabyExpo Updates!

BabyExpo – The South Coast’s Biggest and Brightest BabyShow and Family Day will return to Brighton on Sunday 30 June at Brighton Racecourse and Conference Centre with Headline Sponsors Sing & Sign, Gymboree and  Busy Bees Childcare and very special guest Humphrey from Humphrey’s Corner!  Baby-planners, parents-to-be and young families from throughout the Region and beyond can look forward to an informative and fun-filled day with expert pregnancy and parenting advice, a fabulous entertainment line-up, 100’s of fantastic show deals and promotions, £1000’s of baby show prizes, face painters, play-zones, petting zoos and much more. The event will also host the National What’s On 4 Junior Awards with Konfidence and What’s On 4 Me LIVE!  Not to be missed will be the mumandworking flexible working zone with The Mumpreneurs Networking Club, Innovation Alley, The Pregnant In Brighton Pavilion and The Natural Parenting Zone.
Media partners include ABC Magazine and and the event will support Chestnut Tree House Children’s Hospice and National Childbirth Trust. For more see

Images courtesy of the lovely guys at two-d studios –

here we go……

baby show venue
baby show venue

BabyExpoUK are delighted to announce the launch of a new
2 day Baby Show to take place this September 29 & 30 at thecentre:mk Milton Keynes!

To visit the new website and watch film testimonials from
last year’s clients see here
thecentre:mk offers a fabulous nearly 2000 m2 of ‘blank
canvas’ exhibition space, all on one level, in one, very central high profile
location and exhibitors are already booking fast – Click here for the floorplan
As a shopping centre, the facility is already set up for huge visitor numbers
in terms of parking, restaurant facilities, award-winning baby change/breast
feeding areas, accessibility and superb signage in the surrounding areas and
within. With significant numbers of young families choosing this Region to set
up home, thecentre:mk offers very ‘friendly family facilities’ to include
buggies, rein hire and ID wristbands not to mention ‘Kiddy Cars’ rental! All of
which make an organiser’s life less challenging and enable us to focus on the
content of the event.
There will be no entrance charge for the general public but
there will be a ‘Privilege Shoppers’ opening hour on both days where those VERY
keen visitors can access the event 1st. They will be badged
accordingly so exhibitors can spot them throughout the day.
Price per m2 for this 2 day event is currently
£77 per metre + VAT but this is the Early Bird rate and only valid for a short
while. To take advantage of this special price deal and the very best pitches, exhibitors
should reserve their space now at

Phil Gallagher from CBeebies Mister Maker and diddi dance get Brighton rockin’!

Phil Gallagher from CBeebies Mister Maker and diddi dance get Brighton rockin’!

Diddi dance joined by Mister Maker star Phil Gallagher at the south coasts premiere baby event

On Sunday 13th November 2011, diddi dance owner Anne-Marie Martin, Croydon Franchise owner, Melissa Lodge and Brighton Franchise owner Laura Gardner went to the seaside to perform live on stage with Phil Gallagher, CBeebies creative king, AKA Mister Maker!

A massive crowd of 4500 people from 23 different counties came to the event which diddi dance was very proud to be headline sponsors of.

With everything on offer from pushchairs to nappy cakes, the Brighton baby expo had a huge number of attractions but it was diddi dance that stole the show with the performance of the weekend.

Nearly 100 children joined in as the diddi dance team, Mister Makers Phil Gallagher AND Number Jack 4 wiggled, jiggled and jumped their way through a brilliant diddi dance session. Diddi dance were also on show in a prime location in the main hall. New Mums and Dads flocked to the diddi dance stand to hear the word about diddi dance classes, nurseries and parties in their part of the UK.

Franchise Director, Arabella Gunn was also on hand to talk to a number of visitors who were keen to find out more about setting up their own diddi dance business.

A rip roaring success of a weekend for everyone ended with hundreds of new diddi dancers going home happy, thousands of new mums and dads seeing and experiencing diddi dance for themselves and one CBeebies star having being made an honorary diddi dancer!




Coming out the other side…..

BabyExpo on November 13 was our best yet – highest footfall, greatest number of exhibitors and a really inspiring programme of activities and entertainment – from conception to colic and tons for the kids.

Every year I say I am going to try and streamline the programme & make it more managable & every year I get carried away – this year we had a record 5 ‘extra’ areas ranging from the new Parent’s Pit Stop Zone with Mayo Wynne Baxter to the JUNO Natural Parenting Zone.

We were delighted to welcome the wonderful Phil Gallagher from Cbeebies and Jo Tantum, the UK’s no 1 babysleep expert as well as Headline Sponsors NCT, diddi dance, Early Years Childcare, Sing and Sign and Yummy Mummy Maternity. Thank goodness BabyExpo is now part of the lovely ‘What’s On 4’ family meaning I had fantastic support from business partner Sam, sales manager Mel, Zena, Susanne, a great team of volunteers, various husbands, best friends and older children but still none of us stopped all day!

The event feedback has been amazing but I have to pay tribute to our exhibitors. Not only do they have faith in us and invest in the event in these difficult economic times, but many go out of their way to assist us in the promotion both professionally – emailing their clients and contacts and personally – taking fliers into their children’s nurseries, placing event information on various intranets, putting poster in their local libraries etc.

BABYEXPO is a partnership and we work hand in hand with our clients to achieve its success. We always learn from every event – ironically some of our harshest criticism this year has been that too many people attended – having been at some other events where just a few hundred visitors came we know there are worse problems to have HOWEVER we will work on the layout and stand design to assist this and are already in discussions to this end.

As usual the post-show blues have set in but am already excited about the next show and a new show we will hopefully be announcing in a few weeks! I really hope you will join us! To read some of our feedback click here and to see more from on the day from the BrightonMums click here

Producing successful exhibitions is not rocket science. They are the result of A LOT of very hard work, luck, experience and a fair bit of charm.  The satisfaction however of combining keen buyers with wonderful sellers under one roof for one day and watching 9+ months work come together is enormous.




Hello Baby Gifts Ltd – towering nappy cake!

Here at ‘Hello Baby Gifts’ it’s all go, go, go in readiness for Sundays’ Baby Expo. Not only are we busy rolling, folding and making up baby gifts for our stall, we’ve also got a competition in the main reception!

Way back in July we had an idea that we’d like to make a 7/8 tiered nappy cake (the average size is 2/3 tiers) and run it as a guess how many nappies are in it competition with all proceeds going to Chestnut Tree House. Everyone loved the idea and we were asked to run the competition in the main reception area.

The massive cake has now been assembled, with nappies donated by ‘Huggies’, and looks stunning. Our next challenge will be getting it to Brighton in a Ford Fiesta!

Our stall will be a haven of gorgeousness with Nappy Cakes, Nappy Rings, Gift Boxes and Bassinet Baskets all adorned with plenty of bows, buttons and flowers! We will also have lots of Onesie Buns (bodysuits rolled up to look like cupcakes) and our new Giant Cupcakes. We’ve also got some really cute Xmas outfits and Xmas Nappy Rings

Come and say hello, we’re on stall 132 or have a go at guessing how many nappies are in the cake…. You never know, you may be lucky and win the lot!!

Look forward to seeing you there

Nikki O’Connor

Hello Baby Gifts Ltd.

Mummy Looks Fab and Bras 4 Mums Support for BabyExpo! Free fitting + 50% off designer change bags!

Treats For Visitors To Brighton Baby Expo
07 Nov 11
Here at Mummy Looks Fab we are very excited about our forthcoming involvement in Brighton Baby Expo 2011 on November 13

In collaboration with T-J Hughes of Bras4mums we will be offering all our visitors a free bra-fitting service from a trained member of the bra-lady team. If you are pregnant or breastfeeding don’t miss out on the opportunity to check your bra is doing its job and your breasts are fully supported.

In addition to this we will also be offering our customers some amazing show deals – exclusive and for this event only:

Luxury Koochu change bags at 50% off. Designed with practicality in mind these gorgeous change bags effortlessly convert to luxury hand bags long after your baby changing days are over.

We will be launching a new designer – Seren Maternity – at the show and to celebrate our collaboration we are offering all our customers a buy one get one half price on their excellent value nursing vests. Longer line, super soft, just the right stretch, easy breastfeeding access and hard wearing, these vests will see you through breast feeding and beyond and are worth their weight in gold in any maternity wardrobe.

Finally, our end of season sale will be starting at the show with 50, 60 and even 70% off the last few designs in a range. These are reductions that will not be repeated on the website, so it’s an excellent opportunity to supplement your maternity wardrobe at a fraction of the normal cost.
Come and see us on Stand 203 for all of this and more

For more details contact sam on or t-j on



Officreche to the rescue!

Officrèche offers 2 hours free flexible childcare to help in hectic run up to BabyExpo

Elizabeth, the director of Officrèche (Stand 126, Innovation Alley), knows only too well how tricky it is to juggle marketing a business and little ones – she has a 1 month old son and a 2 year old daughter.

So take advantage of her empathy and 2 hours of free flexible childcare at their premises right by Brighton station. All you need to do to qualify is to ring 01273 434244 and arrange to pop in to meet their staff in the fantastic environment. You can stay onsite and use the office space while your child plays downstairs – or  the 2 hours can also be used to run errands in the outside world but you must do another settle of your child before going offsite.

The normal pay as you go rates are £10/hr for fleixble childcare and office space, £7/hr for flexible childcare – better rates if you buy a subscription! All bookable online, £20 website membership fee waived for November.

Suzanne Borrell - BabyExpo Director adds – Ruby and I are having our 2 hours on Wed! We’ll let you know how we go – I am going to work onsite – just hope Ruby doesn’t wreck the place. If so I may leave her there! Just kidding!


Sussex ‘Parentpreneurs’ launch Topsy Toesy online boutique at Brighton Baby Expo


Sussex ‘Parentpreneurs’ launch Topsy Toesy online boutique at Brighton Baby Expo

Newly established online boutique, specialising in headwear and footwear for children, launches into the new season with a collection of current stylish designs, several of which have already been picked up by, and featured in, publications such as Vogue, Tatler and The Daily Telegraph

Topsy Toesy is the brain-child of Sussex-based mother Lisa Kingsnorth who, after giving birth to her daughter two-years ago, felt the UK market to be lacking an outlet that specifically provides a unique and desirable range of headwear and footwear for babies and young children for every occasion, as she explains: “Whilst there appears to be an abundance of beautiful clothing available for babies and young children in every imaginable style, I had struggled to find a range of hats and shoes for my daughter to compliment her outfits, whilst providing the necessary protection, quality and comfort I desired.  My aim, through Topsy Toesy, is to seal the gap in the market by providing a one-stop-shop for stylish headwear and footwear for children from birth upward”.

Wherever possible, Topsy Toesy works with UK-based artisans, designers and manufacturers to create a unique range of quality headwear and footwear items to suit all tastes.  This season, the range includes, 100% pure and natural hand-spun yarns crafted into beautiful woollen hats, classic flat-caps for boys, handcrafted knits in Aran and Fair-Isle designs, quintessential trilbies in check-print, cotton crochets, cashmere beanies and beautiful sheepskin trapper hats to compliment a stylish range of footwear, including the popular leather hi-top, desert boot, an array of vibrant Mary-Janes, a selection of exquisite handmade ‘occasion’ footwear and more

To mark the official launch, Topsy Toesy will be exhibiting a selection of goods at the Brighton Baby Expo, American Express Community Stadium, Falmer on Sunday 13 November, Stand 96

All visitors to the stand, signing up for the Topsy Toesy newsletter, will receive a 20% discount code for first time purchases

Improving your child’s chances of success in Maths by making it FUN!

Stephanie Cracknell – Improving your child’s chances of success in Maths by making it FUN!

Maths has been in the news a lot recently. Just on the BBC website, there are stories on schools and universities dumbing down maths, Carol Voderman reporting on how to improve maths teaching in schools and last month a report saying ‘sums tables not needed for maths success in primary schools’:

At Mathemagical parent and toddler classes we want to give children the best possible start in what is perceived as one of the most difficult subjects at school. The first thing that children learn is that maths is fun! We want our children to go to school knowing and believing that maths is just as fun and exciting as music and singing, dance, drama, gymnastics, arts and crafts. They are exposed to a superb range of mathematical toys, resources and games. One minute they’re wearing frog masks and singing ‘5 little speckled frogs’ jumping into the pond, the next they’re running from one side of the hall to other counting out loud as they run. They work in small teams on the floor to solve a puzzle together then jump up and run around together sorting different sized balls into hoops. There’s 20 minutes of free-play where children choose which mathematical toys they want to play with and finally finish with our ‘count-down’ by pretending to be rockets and running madly around the room (and that’s just one lesson)! Each half-term covers a different theme: Sorting and Ordering, 2-D Shapes, Measures, Addition, 3-D shapes and Subtraction and in every lesson not only do we practise out counting, but we teach children what those numbers actually mean.

We’re really excited to be at the Brighton Baby Expo for the first time. Come and visit us at stand 241.

Watch out short video and get more information at


Mayo Wynne Baxter Parent’s Pit Stop!

You can’t go wrong if you make the Mayo Wynne Baxter Parent’s pitstop your 1st point of call on the day at BabyExpo next month – whether you are keen to conceive or parents of young children needing some fun – there’s something for everyone.

The pit stop will offer the opportunity for a break, a little R&R and for the little ones to let off steam.

Mayo Wynne Baxter will be launching their ‘Family Footprints’ campaign to encourage families with young children to write a Will AND try to raise £10,000 for Chestnut Tree House! The team will be on-hand with expert advice and Kids can join in by making paint footprints, which will be collected and used in a monumental piece of artwork!
There will be free yummy Ella’s Kitchen organic food for little ones*, the Organic Coffee and Smoothie bar and don’t miss fun with free bubbles from Purple Heart!   Children’s entertainers and face painters will also be on hand to include Dotty Spotty Sox, Actable Academy and the BalloonArcy gang!

The Artfull Splodgers – the experts in fun – will bring their fabulous team to amuse children with messy play all day fun while parents and carers enjoy a break close-by. This year BabyExpo welcomes 2 play zones courtesy of Bandai – with Noddy, Tinga Tinga and all your favourites and back by popular demand, the WOW play zone and play mat with their fabulous range of battery-free, high quality, British-designed, developmental toys – guaranteed favourites with all pre-school children.

Joining in the fun at 1230 will be Headline Sponsor Early Years Childcare who will be hosting a fabulous Heuristic Play session – with their expert team they will be demonstrating how to have fun with everyday objects – encouraging children to explore and learn and how to keep themselves amused.


As if that wasn’t enough, by the Parents Pit Stop is the Western Sussex Hospital NHS Trust stand with their team of experts and all day mini seminars on a range of issues to include Pre-conception, Infant Feeding, Screening & Scanning and Labour & Pain Relief.

Expertise of a different type will be provided by Debbie Stevens and her therapists from Wellbeing Events – you can enjoy a range of treatments on the day from reflexology and mini-massages to manicures so if you are a busy mum or mum-to-be make the most of the opportunity to treat yourself while you can! Look out for Brighton’s very own ‘Yummy Mummy to be’ Lynsey Bartlett from Heart Sussex Breakfast who will be dropping by for a pamper and ensure you check your goodie bags as some lucky visitors will have a FREE PAMPER VOUCHER to be used on the day!

Phil from Cbeebies Mister Maker, Jo Tantum and our Numberjacks VIP will all be making a special visit to the Mayo Wynne Baxter Parent’s Pit Stop on the day so why don’t you join them!

Mayo Wynne Baxter works with a broad spectrum of clients, with specialist lawyers in all aspects of business law and personal legal services.

For full information on BabyExpo see