Enjoy some extra comfort for your bump!

The FittaMamma range was conceived to meet the needs of women who want to stay fit and active during their pregnancy – but the clothes are so comfortable and supportive that more and more mums-to-be are discovering their value as an essential part of their everyday wardrobe.

FittaMamma say: ‘We wanted to create clothes that provide positive support for bump, back and boobs, lifting the weight in much the same way a sports bra lifts and holds. The original idea was to make a range for pregnant women to wear for exercise but we’ve discovered a real need amongst expectant mums to find clothes that ease the weight of the bump and make everyday life more comfortable.’

The current FittaMamma range offers a unique level of support for pregnant women that will last after you’ve had your baby too – they are seriously good news if you’ve had a C-section!

Best of all the range doesn’t sacrifice style for functionality – it looks fantastic and comes in an attractive and useful range of colours. Sling on a jacket and a chunky necklace and you could easily wear the tops to work – or wear the leggings under a dress or a long top to enjoy the extra comfort and still looking fantastic.

So how does it work?

The FittaMamma ‘High Support’ top features a unique back panel that spreads the weight onto your back and shoulders where you are naturally stronger, easing the weight of the bump. In addition the wide, firm waistband sits neatly around your hips and pelvis, providing additional support and helping combat the discomfort of pregnancy-loosened joints.

The Mamma Support top is ruched to fit around your bump and offers positive but more gentle support, whilst the extra wide and stretchy panel at the top of all FittaMamma leggings, Capri pants and shorts will hold your tummy secure as well.

FittaMamma also make a longer length ‘Gentle Support’ vest top that is ideal for yoga, Pilates or everyday wear that is designed to work throughout your pregnancy without riding up when you stretch out or leaving an uncomfortable breeze gap at the bottom of your bump.

The clothes are created in soft, natural fabrics that contain ‘CoolDry’ moisture management technology to help keep you fresh during any activity, again a bonus for pregnant women who often find their core body temperature rises. Super-stretchy elastane content means the FittaWear tops expand as your bump gets bigger, continuing to look good throughout your pregnancy and regaining their shape so you can wear them after your baby is born too.

And if you do decide to keep the clothes just for exercise, looking good whilst you work out is a great motivator!

www.fittamamma.com or call 01444 876900 or see us on Stand 176 at BabyExpo Brighton


Running A Business The Easy (or Easier) Way…

Amanda’s Action Club is a UK brand providing fun, physical development classes and dynamic birthday parties for young children (aged 0-11). A successful business of many years in the London area, Amanda’s Action Club is now launching a franchise opportunity nationwide www.amandasactionclub.co.uk

There’s a part of us all that thinks we’d rather be feet up on a beach in the Bahamas with a whole heap of lottery money in the bank, never to work again. But given that most us of us have to work the great dream remains to work for ourselves, to be our own boss, top dog, answerable to nobody.

Of course, the reality is you are always answerable to somebody. But still working for yourself means flexibility and some control over where you’re heading. It also means no ceiling on your earnings and the ability to take up the role you most feel suited to and to employ others to do the rest.

But the truth is that natural-born risk takers are few and far between. Relatively few people stumble across a big idea worth pursuing and fewer still are cut out for that high-risk world. Statistics show that 50 % of business fail in the first year and 95% of businesses fail within five years. So the question for many remains, how can I get the advantages of being my own boss without the vulnerability? And the answer, increasingly is by owning a franchise.

The greatest benefit of owning a franchise is having a product or service to sell that’s a proven success. Somebody else has failed and lost money trying various things until they figured out what the market wants. As a franchisee you don’t have to face that same, hard journey, you just pick it up mid-trail with a proven brand that people aleady know and respect.

The other great advantage is you get initial and ongoing training and support. It’s in the Franchisor’s interest that you succeed so you won’t have to feel that you’re out there on your own. Your Franchise Support Team will have your back and do as much as possible to see that you succeed.

Owning and running a franchise has been called a ‘School for Entrepreneurs’. That’s because your franchise team will educate you how to run a business successfully with all that involves. You’ll have to tow the company line with regard to how you present yourself so your wings will be clipped in that respect. But that freedom is traded for the security of having a proven brand to present and that’s definitely a fair trade.

But in the end the best thing about being your own boss is that success or failure comes down to you – there’ll be no office politics to blame for how you get on. A franchise gives you a fair chance to make a go of an enterprise. In business, as in life you can’t ask for much more than that.

To find out about the Amanda’s Action Club franchise come and see at Baby Expo, or  phone 01895 623999 – email franchise@amandasactionclub.co.uk.