Coming out the other side…..

BabyExpo on November 13 was our best yet – highest footfall, greatest number of exhibitors and a really inspiring programme of activities and entertainment – from conception to colic and tons for the kids.

Every year I say I am going to try and streamline the programme & make it more managable & every year I get carried away – this year we had a record 5 ‘extra’ areas ranging from the new Parent’s Pit Stop Zone with Mayo Wynne Baxter to the JUNO Natural Parenting Zone.

We were delighted to welcome the wonderful Phil Gallagher from Cbeebies and Jo Tantum, the UK’s no 1 babysleep expert as well as Headline Sponsors NCT, diddi dance, Early Years Childcare, Sing and Sign and Yummy Mummy Maternity. Thank goodness BabyExpo is now part of the lovely ‘What’s On 4’ family meaning I had fantastic support from business partner Sam, sales manager Mel, Zena, Susanne, a great team of volunteers, various husbands, best friends and older children but still none of us stopped all day!

The event feedback has been amazing but I have to pay tribute to our exhibitors. Not only do they have faith in us and invest in the event in these difficult economic times, but many go out of their way to assist us in the promotion both professionally – emailing their clients and contacts and personally – taking fliers into their children’s nurseries, placing event information on various intranets, putting poster in their local libraries etc.

BABYEXPO is a partnership and we work hand in hand with our clients to achieve its success. We always learn from every event – ironically some of our harshest criticism this year has been that too many people attended – having been at some other events where just a few hundred visitors came we know there are worse problems to have HOWEVER we will work on the layout and stand design to assist this and are already in discussions to this end.

As usual the post-show blues have set in but am already excited about the next show and a new show we will hopefully be announcing in a few weeks! I really hope you will join us! To read some of our feedback click here and to see more from on the day from the BrightonMums click here

Producing successful exhibitions is not rocket science. They are the result of A LOT of very hard work, luck, experience and a fair bit of charm.  The satisfaction however of combining keen buyers with wonderful sellers under one roof for one day and watching 9+ months work come together is enormous.

 

 

 

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